Who’s Sleeping With Long’s?
We know it’s impolite to brag, so we’ll let these fine journalists do it for us:
Tell your futon to kiss your done-with-dorm-life ass good-bye and get a grown-up bed. Behemoths Sleepy’s and 1-800-Mattress aren’t as cheap as Long’s Bedding (121 W 72nd St between Columbus and Amsterdam Aves, 212-873-1752)—and they don’t give you the customer service of this venerable family-run store. At Long’s you can get a complete full-size bed (mattress, box spring andframe) for $470. Add about a hundred more for tax and delivery.
|Mattresses – The look and construction of the high-end mattress market has changed dramatically as consumers have increasingly subscribed to the belief that a good mattress promotes good health. Five years ago mattresses rarely cost more than $1,000; today prices from $2,000 to $7,000 are routine…
High-end mattresses and coils – Describing the luxury mattress custom made for his shop by Aireloom, Bob Long, the owner of Long’s Bedding & Interiors in Manhattan, says: “Coils are placed in a clockwise and counterclockwise formation so they counterspring against each other. When you press down on one coil, nothing else moves. High end mattresses with more coils use much thinner wire, while those with fewer coils use a heavier gauge. Yes, coils are important. But don’t worry about coil count alone. You have to look at the whole package.”
|Long’s Bedding & Interiors
121 W. 72nd St.
Whether you need a replacement Mattress for a sleeper sofa, an odd-sized one for an antique frame, or an L-shaped style for your private jet, you can get it from this 90-year-old family business. Full-size mattress sets are from $260 to $2,400.
Family-run Long’s finds success, fame in NYCBy David Perry — Furniture Today, 3/27/2006In this story:’Trust is the brand’Selling celebrities
Retail Giants of Bedding: Why they stand out
Good in Bed: A Landmark Shop Sells the Best
by Tamara Moscowitz
A good mattress can last anywhere from ten to fifteen years or more and provide many nights of heavenly sleep. At prices ranging from $200 to $15,000 for a full mattress— depending on materials, craftsmanship, the construction process and tailoring—we’re talking about a major investment. So before buying a mattress, do your homework and give careful thought to quality, function, and durability.
Long’s Bedding and Interiors, a venerable institution and high-end bedding landmark, is one of the best places in New York City to start. A family-run enterprise, Bob Long and other family members offer customers expert advice on mattresses, box springs, sofa beds, daybeds, adjustable electric beds, and so on.
Here are a few basics to think about and questions to ask when you begin your search:
1. What is your comfort level? Hard, soft, in between? Lie on different beds at different prices to gauge your comfort level. Some mattresses have pillow tops that cushion the sturdier mattress underneath. Most experts believe a too-hard mattress doesn’t have enough “give,” thus will be hard on your back, while anything too soft won’t have enough support. What you need to look for is a mattress that is firm and will contour to the curve of your body. Like Goldilocks discovered, you need one that’s “just right.”
2. What makes one bed more costly than another? Find out about materials. Polyurethane can make you sweat during the night, not exactly what you want. In general, natural products, like cotton, are better. Also check on how the innerspring units are made. You want coils that are thick to last longer and resilient to return to their original shape.
3. Check on the store’s return policy. Some will not allow a mattress to be returned once it’s in your home. (Many have become very strict about this return policy because of the bedbug epidemic). If there is a manufacturing defect, then you may have a claim.
4. Ask about model names. For example: A California manufacturer like Aireloom makes many different styles, each with a different name, Natural Cotton and Natural Bamboo, are two. So asking for an Aireloom mattress may not give the salesperson enough information. Having these styles names is critical if you expect to shop around.
5. Warranty. If you buy a high quality mattress, your warranty can be expected to last anywhere from ten to twenty years. That doesn’t mean, however, that any problem you encounter with your mattress will guarantee you a replacement. In general, warranties cover design defects, like a seam that doesn’t hold. You would have to prove to the manufacturer that the problem was caused by its workmanship, not something you did. Buying from a reputable retailer is always a plus.
A word about bedbugs. To protect your mattress buy an Allerrzip mattress encasement manufactured by Protect-A-Bed. It’s your best insurance against mites and allergies.
Check out Long’s terrific website www.LongsBedding.com for comprehensive information. Also, keep in mind that Long’s customizes mattresses to a customer’s specifications. Just ask rocker Mick Jagger who ordered a wall-to-wall bed to the exact measurements of his bedroom. An easy task for Long’s to achieve.
Long’s Bedding & Interiors
121 West 72 Street
Posted on “A Woman About Town” on September 6, 2009, by Tamara Moscowitz